CRM Executive

Position summary

Due to our continued expansion we are seeking a CRM Executive to work in the CRM team. The CRM Executive will work on expanding the current CRM procedures on all brands and markets as well as adding new processes and campaigns based on their observations. The CRM Executive will be in charge of coordinating, executing and reporting on campaigns, requiring extensive knowledge of the main communication channels and tools. To be successful in the role you must be organised, able to work under tight deadlines and have a team spirit.


Main Activities / Key Responsibilities:

Translate content to native language and create newsletters and SMS
Define and produce targeted send outs: extract, segment and load data
Test and ensure quality of all send outs on all devices
Coordinate the execution of certain campaigns with the relevant departments
Monitor, update and report on automated customer lifecycle communication touch points
In collaboration with customer support department, is involved in making sure internal procedures are executed for the particular market
Works closely with CRM Coordinator to increase the value of our VIP players for particular markets (bonus policy, direct communication, segmentation)
Regular credit of VIP generosity compensations and upgrades
Ensure differentiation of content between brands on the same market
Ensure localisation of campaigns through their content, tone and offer
Reporting on market specific campaigns
Analysis and suggestions to improve the department and player experience
Key Skills and Experience:


Previous experience in working within a CRM department or Campaign execution role
Understanding of Marketing principles, CRM principles and the value chain indicators relevant to the gambling industry
Experience with CRM tools, including email and SMS

Flexibility and strong ability to work with tight guidelines
Strong organisational and delivery focus skills
Ability to balance multiple projects essential
Meticulous approach to work
Good communication skills
Self-motivated and have a passion for new and fresh ideas
Co-operate and collaborate in team spirit
Language skills: English + any other language would be considered as an asset
Basic HTML for emails
MS Office Suite
About Cherry

Cherry Ltd. has been established since 2010 and offers a wide range of internet-based games. We are part of Cherry AB who has offered land-based casino games in Sweden for over 50 years. The fun and excitement of gaming is the basis for all of Cherry’s activities. Online gaming is operated by fully owned subsidiaries in Malta.


Why work at Cherry?

The working environment is important to us – all our employees love our spacious office and the pièce de résistance has to be our huge terrace
Free health insurance
Fruit, yogurt and coffee for everyone as well as a cold beer/soft drink for our Friday get-togethers after the working week is done
You are not just a number – we value all our team members and reward fairly
We encourage growth and development – whether that be to enhance your knowledge/skills within your own area of expertise, or support you at the start of a new career choice
With over 15 different nationalities, we have an exciting and very interesting bunch of people in our ‘Cherry family’
We expect hard work and dedication but always manage to have a lot of fun along the way

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