Email Marketing Expert

Our client is an exciting online casino which has experienced very rapid growth since launching in early 2014. Licensed in the UK and Malta, it has enjoyed considerable success in key markets across Europe and around the world, and is looking to add to its team as it gears up for further growth in 2016 and beyond.

Overview:
As email marketing manager, you’ll be responsible for all aspects of our clients multiple email marketing programs. From scheduling, to production, through to execution, you’ll work closely with the marketing department to achieve measurable email marketing results.

You have already been working in an email marketing role (preferably with three years’ experience), have a have good working knowledge of email marketing best practices and HTML, and be well versed in using enterprise email providers (preferably IBM Marketing Cloud (Silverpop), and tools such as Litmus and Email On Acid.

Responsibilities:
Day-to-day management of email marketing activities, including the management of its e-marketing calendars and campaign schedules
Working closely with the rest of the marketing team, develop and deploy effective email campaigns using IBM Marketing Cloud (Silverpop).
Analyze the effectiveness of email campaigns using IBM Marketing Cloud (Silverpop) and other industry-standard tools.
Develop and implement email marketing strategies and initiatives in conjunction with the marketing manager and other key stakeholders
Optimize emails using industry best practices and strategic A/B testing
Develop and manage ad hoc and automated email campaigns in IBM Marketing Cloud (Silverpop).
Monitor emerging trends in email marketing best practices and technical standards
Compatibility testing of emails to ensure they are compatible with all major browsers, email platforms and devices.
Ensure appropriate creative call-to-actions are deployed for each target audience
Setting up and conforming all email links, dynamic content and personalized fields function properly
Develop and revise automated mailings in conjunction with the rest of the marketing department.
Assist with implementation of marketing automation
Collaborate with internal and external designers on visual content

Qualifications and experience:
Experience in iGaming industry
Three or more years of relevant work experience in email marketing, email administration and/or direct marketing
Experience with IBM Marketing Cloud (Silverpop) or similar ESP
Basic email HTML and CSS coding experience
Excellent organizational, communication and project management skills
Strong grasp of email best practices
Experience with understanding and interpreting email metrics and/or web analytics and KPIs relative to campaign performance
Working knowledge of variable content, segmentation, personalization

Personal Attributes:
Impeccable eye for detail, strong organizational skills, and ability to meet tight deadlines
Highly motivated with a strong work-ethic, and able to operate independently with minimal supervision
Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately in order to meet tight deadlines
Analytical and creative thinker with excellent time management and problem solving skills
Fluent English speaker; additional languages would be an advantage

If you’re interested send your CV to apply@bettingconnections.com

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