Nordic CRM Manager

Our client is expanding their CRM team and they are now looking for a new colleague to join the team as Sports CRM Manager for their Nordic markets.

In this role you will take a lead in the planning, production and performance analysis of campaigns delivered through all BTL channels. You will be responsible for increasing performance and profitability of the campaigns and the loyalty activity for all their Nordic Sports Markets. Your responsibilities will be:

– Create new content and preform translations
– Support in the production of general ad-hoc marketing activities
– Identify customer touch points and ensure the right actions and communications and implemented
– Coordinating the process from planning to actual send out of all loyalty generating promotions
– Responsible for making sure the team manages all deadlines
– Making sure content is translated and posted on the site
– Evaluate routines and reporting the team’s performance to Head of CRM

– Thorough knowledge of CRM including copywriting, email, SMS creation and processes
– A keen understanding of Sportbook and Sports markets in the Nordic region
– Professional level of general computer and software knowledge
– High attention to details and ability to effectively plan work tasks to meet deadlines
– Experience from the IGaming industry, Sportbook experience is preferred
– Fluent Swedish is a plus
– Strategic Mindset

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