Swedish CRM Manager to be based in Malta

My client is growing and searching for a CRM Manager to tackle the growing demand for improving marketing campaigns. You will be involved in all steps from planning campaigns to evaluating them and continuously work with the stakeholders to improve the campaigns in terms of targeting, communication, conversions, offers and more.

Managing a relatively big team, you have a central function within the brand team as you will manage certain areas within the companies
Brand team and liaise with product managers and country managers to assure that all campaigns perform at their best.
You will also take ownership of what tools to use, how to improve them and communicate this with relevant stakeholders (Business development/Tech/DBA).
You should have a customer journey approach and be used to reporting on the development of the different customer segments to assure stakeholders that we are doing our best in terms of developing the customer life cycle.
Main responsibilities:
Manage a growing team of skilled Campaign and CRM Executives
Internal campaign optimisation/follow up
Oversee the Loyalty Shop, Refer-a-Friend program
Optimise; “Value segment” groups, Player churn
Customer communication
Conversion on campaign landing pages
The automated player activation system
Roadmap for A/B testing tools
We are looking for someone that has at least 3 years+ experience using campaign management and email marketing tools.
Of course being highly numerate, data driven and commercially aware comes without saying when talking about someone who works in CRM.
You have customer-centric thinking, are a team player with great communication skills.
Both as a motivator and mentor for the team you are the driving force within the brand team.
It is preferable if you have worked in the industry before however if you are genuinely interested in online gaming; especially casino, sportsbook player journey and have the CRM knowledge we are looking for that will do.

To apply please send your CV directly to apply@bettingconnections.com

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