Turkish Senior Marketing Manager in Malta

TURKISH SENIOR MARKETING MANAGER

The Candidate

Energetic marketing strategist with excellent leadership and communication skills.
Demonstrated ability to identify opportunities and deliver effective strategies to generate results for a new brand in the Turkish market.

The Senior Marketing Manager is responsible for delivering the success of our brand in the Turkish marketplace. This person will:

· Provide feedback to product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
· Develop, establish and maintain marketing strategies to meet organizational objectives
· Demonstrate effective management of the marketing, advertising and promotional activities of the organization

RESPONSIBILITIES

MARKETING

· Articulate product and service offerings, key benefits and messages for use by sales and marketing
· Create compelling marketing campaigns using strategies
· Execute online marketing initiatives, integrating online and new media, email, social media, company websites, affiliates, SEM/SEO strategy development, brand awareness and CRM/drip marketing initiatives.
· Drive campaign management for client acquisition programs across multiple channels
· Internal reporting and other duties as assigned

LEAD GENERATION AND NURTURING

· Create effective and persuasive positioning and messaging
· Execute marketing campaigns and analyze performance
· Leverages behavioral interest profiling to drive new customer acquisition and revenue

PROJECT MANAGEMENT

· Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
· Manage creative production of online marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

MARKET RESEARCH AND COMPETITIVE INTELLIGENCE

· Understand the products and services offering and approach of the main competitors and provides input to senior leadership

REQUIRED SKILLS/SPECIAL QUALIFICATIONS

· Five years of professional marketing experience of which three plus years of experience in iGaming
· Creative thinker, excellent listener and communicator
· Prior experience working with iGaming agents, agencies and affiliates
· Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website and online communications
· Strong communication and presentation skills and ability to communicate with all levels of an organization comfortably
· Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
· Experienced with CRM tools, Microsoft Office, Web Analytics and affiliate software
· Bachelor’s degree or equivalent professional experience
· Willing to travel
· Based in Malta office

To apply please send your CV directly to Apply@bettingconnections.com

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