Top 5 LinkedIn Mistakes

Top 5 LinkedIn Mistakes

LinkedIn has become the number one social media in the world for professional purposes, with over 380 million registered users by the middle of 2015, and a new sign-up every 2 seconds. Almost 95% of employment agencies will use LinkedIn as a way to vet candidates, and with 3 million available jobs on the site at any given time it is important for ‘jobseekers’ to use this tool to their advantage.

Time to see whether you are making any of these common mistakes on your profile.

Bad Photo:

Surveys suggest that your LinkedIn profile is eleven times more likely to be viewed if it features a photo, so don’t try to do without. And make it is a good quality photograph, just head and shoulders with a clean background, not a blurry shot taken with friends on a night out.

Bad Spelling and Grammar:

You would be amazed at the amount of people whose LinkedIn profile includes incorrect spelling or sloppy punctuation. You would be less amazed to discover that this is a big turn-off for potential employers. Use a spell-check or get someone you trust to look over your profile before you share it with the world.

Leaving out your list of Skills:

Your LinkedIn profile page is not the place for false modesty. People who add Skills to their page are 13 times more likely to have their profile viewed than those who leave out their skills and endorsements. Everyone is skilled at something, so don’t be afraid to tell the world.

Not using Keywords in your Professional Title:

Potential employers and job agencies will search profiles based on key words matching a specific role.  So be specific when you are entering your professional title. ‘Accountant’ is too vague, whereas changing it to ‘Corporate Accountant specialising in Audit’ will generate more hits for your profile. Use the link ‘see what other users in your industry are using’ in the Edit profile section if you need some inspiration.

Zero Recommendations:

It can be a little off-putting to potential employers if you don’t have any recommendations next to previous work experience (and no, that message from your mother does not count). You should be able to find somebody who will be happy to write you a brief recommendation, and you can contact them via LinkedIn to make the request. Best to personalize the LinkedIn message though, rather than just sending a generic ‘can you recommend me?’.

Go to the Edit Profile section to ask one of your connections from a previous position or educational establishment to write you a recommendation, and you can suggest that you will do the same for them in return.

by Daniela Bernardes Loyola O’Connor 

Top 5 LinkedIn Mistakes

Career Advice

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